Obi-Egbedi, O., J., A. and J. M., I. 2017. CONSUMERS’ WILLINGNESS TO PAY FOR SAFE BEEF IN IBADAN-NORTH LOCAL GOVERNMENT, OYO STATE, NIGERIA. Archives of Business Research. 5, 6 (Jun. 2017). DOI:https://doi.org/10.14738/abr.56.3201.