noor ritawaty 2019. THE EFFECT OF SERVICE QUALITY AND RELATIONAL EFFORTS ON TRANSACTION SATISFACTION, RELATIONAL OUTCOME AND CUSTOMER RETENTION IN RETAIL BUSINESS IN THE CITY OF BANJARMASIN. Archives of Business Research. 7, 10 (Oct. 2019), 113–120. DOI:https://doi.org/10.14738/abr.710.7252.