UTOMO, M. B.; HIDAYAT, A. Analysis and Impact of Online Celebrity Brand Equity on Purchase Intention of Fans on Social Media. Archives of Business Research, [S. l.], v. 10, n. 4, p. 140–152, 2022. DOI: 10.14738/abr.104.12246. Disponível em: http://116.203.177.230/index.php/ABR/article/view/12246. Acesso em: 22 nov. 2024.