OTOO, S.; TEE, D. K. Enhancing Internal Marketing and Brand Equity in Ghana’s Pharmaceutical Firms using the PRECEDE Framework. Archives of Business Research, [S. l.], v. 14, n. 01, p. 208–232, 2026. DOI: 10.14738/abr.1401.19548. Disponível em: http://116.203.177.230/index.php/ABR/article/view/19548. Acesso em: 4 feb. 2026.