Jumasseitova, A., Zhappargaliyeva, M., Zhappargaliyeva, A., Aben, A., Omirali, N. and Saduakas, D. (2025) “Factors of Consumer Choice of Universities: The Case of Kazakhstani Education System”, Archives of Business Research, 13(05), pp. 143–158. doi: 10.14738/abr.1305.18852.