Utomo, Mohammad Burhan, and Anas Hidayat. “Analysis and Impact of Online Celebrity Brand Equity on Purchase Intention of Fans on Social Media”. Archives of Business Research 10, no. 4 (April 25, 2022): 140–152. Accessed November 22, 2024. http://116.203.177.230/index.php/ABR/article/view/12246.