Asekome , Elma. “Effectiveness of Marketing Mix Strategies on Customer Satisfaction, Loyalty and Retention in Banking: Case Study of Zenith Bank Plc, Nigeria”. Archives of Business Research 8, no. 1 (January 13, 2020): 51–64. Accessed November 22, 2024. http://116.203.177.230/index.php/ABR/article/view/7609.