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Advances in Social Sciences Research Journal – Vol. 9, No. 1

Publication Date: January 25, 2022

DOI:10.14738/assrj.91.11555. Tang, H., Gong, X., & Qi, L. (2022). Beyond the Context of Cultural Confidence: A Study of Communication Competence of the

Chinese School. Advances in Social Sciences Research Journal, 9(1). 385-396.

Services for Science and Education – United Kingdom

Beyond the Context of Cultural Confidence: A Study of

Communication Competence of the Chinese School

Hai Tang

My Studio, Jiangnan University, Wuxi Taihu University, Wuxi, China

Xiaobin Gong

My Studio, Jiangnan University, Wuxi Taihu University, Wuxi, China

Lihong Qi

My Studio, Jiangnan University, Wuxi Taihu University, Wuxi, China

ABSTRACT

Chinese animated films such as Monkey King: Hero is Back in 2015, Big Fish &

Begonia in 2016 and Ne Zha: I am the Destiny in 2019 won higher box office and they

achieved a similar popularity as the Wolf Warriors (2015 and 2017) in China’s film

market. Perhaps partially because these animations bring audience a sense of

familiarization such as they reveal popular culture and collective beliefs (i.e., “I’m

the Destiny” as a slogan) to promote cultural identity.On the other hand, the making

of Chinese animated films has been gradually getting mature in narration,

adaptation, and creation. Both the production mode and the industrial scope have

been formed to compete with Japanese anime and American cartoons. Though there

are still many problems in making Chinese animations, Chinese School has been

working on interpretating and deconstructing the essence of Chinese culture in

their animated works. This attitude also marks Chinese School’s determination to

disseminate Chinese culture so as to rebuild its confidence towards the animation

world.

Key words: Chinese culture, Animation, Japan and America, Cultural confidence,

Dissemination

A PROLIFIC PERIOD FOR MAKING CHINESE ANIMATIONS IN THE NEW CENTURY

In recent years, domestic animated works are produced with both quantity and quality.

According to China Film Administration, by December 31, 2019, a total of 850 films have been

produced, of which 51 are animated ones. Though animation only occupied 6% in that year,

audience have been impressed by excellent stories, great characters and new and old artistic

styles inserted in animated films such as The Monkey King: Hero is Back (2015), Big Fish &

Begonia (2016), Ne Zha: I am the Destiny (2019) and so forth. It is arguably to say that the

emergence of these animations has reactivated Chinese movie industry, as Pan Jian has

commented:

The box office in 2019 has surpassed its total amount in 2018, due to the contribution of the

productive animated films. Domestic animation has been playing an important role in the film

market; it marks that both Chinese animators and Chinese animation industry are gradually

getting competitive in making animated works. (2020:28)