Why do Industry and University Work Together? The Case of Li2U

Authors

  • Mohd Zamri Abu Bakar Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia
  • Mazuin Mat Halif Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia
  • Nur Najjah Abd Rahim Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia
  • Mohd Faizul Hassan Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia
  • Ariff Azly Muhamed Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia

DOI:

https://doi.org/10.14738/assrj.112.2.16424

Keywords:

University-Industry Collaboration, Mobile Application, Internship Placement, Experiential Learning

Abstract

This paper explores the dynamics and outcomes of university-industry collaboration (UIC) in the development of a mobile application, "Li2U", designed to bridge the gap between academic learning and professional practice. The study employs an existing academic literature analysis and case study methodology to analyze the impacts of this collaboration to examine university-industry collaboration. The study delves into the collaborative process, highlighting the roles and contributions of academic researchers, and industry professionals in the app's development. The objective of Li2U is to streamline the internship and job placement process for university students while providing employers with a reliable platform for talent acquisition and student profiling. This paper contributes to the growing body of literature on effective university-industry partnerships, offering insights into best practices and the potential for such collaborations to facilitate meaningful educational and economic outcomes. The case of Li2U serves as a model for similar initiatives, underlining the importance of aligning educational programs with industry needs and emerging technological trends

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Published

2024-03-05

How to Cite

Bakar, M. Z. A., Halif, M. M., Abd Rahim, N. N., Hassan, M. F., & Muhamed, A. A. (2024). Why do Industry and University Work Together? The Case of Li2U. Advances in Social Sciences Research Journal, 11(2.2), 109–114. https://doi.org/10.14738/assrj.112.2.16424

Issue

Vol. 11 No. 2.2 (2024): Advances in Social Sciences Research Journal

Section

Articles

License

Copyright (c) 2024 Mohd Zamri Abu Bakar, Mazuin Mat Halif, Nur Najjah Abd Rahim, Mohd Faizul Hassan, Ariff Azly Muhamed

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