EFFECTS OF INFORMATION AND COMMUNICATION TECHNOLOGY ADOPTION ON MSMEs IN THE RETAIL SECTOR MARKETING PERFORMANCE IN CIBADUYUT AREA, BANDUNG CITY
DOI:
https://doi.org/10.14738/assrj.511.5635Keywords:
information technology, communication technology, marketing performance, msmesAbstract
Micro, small and medium enterprises (MSMEs) have become priority for economic development as an effort to increase the competitiveness of MSMEs. Moreover, MSMEs have the potential and also become the driving force of the Indonesian economic development.Cibaduyut area, which is the main center of the textile industry and processing in Bandung City. However, MSMEs in this area have faced great pressure since the enactment of the ASEAN-China Free Trade Area (ACFTA) in 2010. There have been efforts made by businessmen, especially the retail sector in this area to increase the company competition by adopting Information and Communication Technology (ICT). This study aims to find out how the ICT effects on company performance in the retail sector MSMEs in Cibaduyut area, especially towards marketing performance. Respondents in this study were sampled using proportionate stratified random sampling to determine the number of samples based on the size of the business.The analysis technique used is multiple regression analysis using the SPSS 22.0 application. The results showed that there are significant effects between Information Technology, Communication Technology and also between Information Technology and Communication Technology on MSMEs Marketing Performance in the retail sector in Cibaduyut, Bandung City.References
Abrar, A. N. 2003. Teknologi komunikasi: Perspektif ilmu komunikasi. Yogyakarta: LESFI.
Akpan, O. P. 2007. Information and communication technology in development: Contextuality and promise. Proceedings of the 9th International Conference of Social Implication of Computers in Developing Countries, São Paulo, Brazil. October 24, 2017. https://pdfs.semanticscholar.org.
Apulu, I., Latham, A., & Moreton, R. 2011. Factors affecting the effective utilisation and adoption of sophisticated ICT solutions: Case studies of SMEs in Lagos, Nigeria. Journal of Systems and Information Technology.
Bhagwat, R., & Sharma, M. K. 2007. An integrated BSC-AHP approach for supply chain management evaluation, Measuring Business Excellence.
Collins, J., Worthington, W., Reyes, P., & Romero M. 2010. Knowledge management, supply chain technologies, and firm performance. Management Research Review.
Ferdinand, A.T. 2000. Manajemen pemasaran : Sebuah pendekatan stratejik. Semarang: Badan Penerbit Universitas Diponegoro.
Haag, S., & Keen, P. 1996. Information technology: Tomorrow’s advantage today. Hammond: Mcgraw - Hill College.
Homburg, C., Grozdanovic, M., & Klarmann, M. 2007. Responsiveness to customers and competitors: The role of affective and cognitive organizational systems. Journal of Marketing.
Kadir, A., & Triwahyuni, T. C. H. 2003. Pengenalan sistem informasi. Yogyakarta: ANDI.
Knoll, W.H.C., & Stroeken, J.H.M. 2001. The diffusion and adoption of information technology in small and medium sized enterprises through IT scenarios. Technology Analysis & Strategic Management.
Prasetya, D. I. 2002. Lingkungan eksternal, faktor internal, dan orientasi pasar, pengaruhnya terhadap kinerja pemasaran, Jurnal Sains Pemasaran Indonesia.
Ramsey, E., P. Ibbotson., J. Bell., & B. Gray. 2003. E-opportunities of service sector SMEs: An irish cross-border story. Journal Of Small Business And Enterprise Development.
Retriana, B. 2013. Pengaruh pemanfaatan teknologi informasi terhadap kinerja individual pada kantor dinas kependudukan dan pencatatan sipil Kabupaten Wonogiri. Universitas Muhammadiyah Surakarta. http://eprints.ums.ac.id/.
Rogers, E. M. 1986. Communication technology: The new media in society. London: The Free Press.
Roosdhani, M.R., Wibowo, A.P., & Widiastuti, A. 2012. Analisis tingkat penggunaan teknologi informasi dan komunikasi pada usaha kecil menengah di Kabupaten Jepara. Jurnal Dinamika Ekonomi & Bisnis.
Shiels, H., McIvor, R., & O’Reilly, D. 2003. Understanding the implications of ICT adoption: Insights from SMEs. Logistics Information Management.
Sutarman. 2009. Pengantar teknologi informasi. Yogyakarta: Bumi Aksara.
Trimi, S. 2008. Editorial ICT for small and medium enterprises. Service Business.
Turban, E.J.E., & Volonino, L. 2011. Information technology for management: Improving strategic and operational peformance, eighth edition. Unitate States of America: John Wiley & Sons, Inc.
Wahid, F., & Iswari, L. 2007. Adopsi teknologi informasi oleh usaha kecil dan menengah di Indonesia. Seminar Nasional Aplikasi Teknologi Informasi, Yogyakarta: (SNATI), https://media.neliti.com.
Downloads
Published
How to Cite
Issue
Section
License
Authors wishing to include figures, tables, or text passages that have already been published elsewhere are required to obtain permission from the copyright owner(s) for both the print and online format and to include evidence that such permission has been granted when submitting their papers. Any material received without such evidence will be assumed to originate from the authors.
