Ibrahim, N.A., Chen, T.Y., Ahmad, N.H., Antara, P.M., Beta, M.D.M. and Musa, R. 2024. The Acceptance of Augmented Reality’s Role in Elevating Customer Attitude within Malaysia’s Local Fashion Merchandising . Advances in Social Sciences Research Journal. 11, 2.2 (Mar. 2024), 267–278. DOI:https://doi.org/10.14738/assrj.112.2.16420.