The Role of Trust in Understanding the Impact of Social Media Marketing  on Brand Equity and Brand Loyalty

Muhammad Furqan Ayyub; Adnan Asghar; Hafiz Muhammad Jawad Arshad

doi:10.14738/abr.106.12626

The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty

Authors

Muhammad Furqan Ayyub
Adnan Asghar
Hafiz Muhammad Jawad Arshad

DOI:

https://doi.org/10.14738/abr.106.12626

Abstract

Downloads

Published

2022-06-25

How to Cite

Ayyub, M. F., Asghar, A., & Arshad, H. M. J. (2022). The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty . Archives of Business Research, 10(6), 203–207. https://doi.org/10.14738/abr.106.12626