Corporate Strategy and Performance of Kenyan Companies

Authors

  • Zachary Awino
  • Vincent Machuki
  • Bruce J Ogaga

DOI:

https://doi.org/10.14738/abr.55.3104

Abstract

The study examines the effect of corporate strategy on organizational performance. A structured questionnaire was used to collect data from 46 companies listed on the Nairobi Securities Exchange. Descriptive and inferential statistics were used to analyze the data. The study findings reveal that corporate strategy has significant effect on organizational performance. A theoretical and empirical implication of the study illustrate that the stakeholder theory is fully supported. Methodological implication shows that the validity and reliability tests carried out on the data collection instruments confirm that the instrument is sufficient to collect data from respondents. The researchers recommend future research on the individual corporate strategy constructs tested against the raw score of each of the seven performance indicators of Kenya’s publicly quoted companies. 

Downloads

Published

2017-05-10

How to Cite

Awino, Z., Machuki, V., & Ogaga, B. J. (2017). Corporate Strategy and Performance of Kenyan Companies. Archives of Business Research, 5(5). https://doi.org/10.14738/abr.55.3104