The Significance Of Frnshise

Abstract

Any company that aspires in industry must think in terms of global, not domestic market leadership.This chapter focuses on frnachise or expanding beyond  domestic bou- ndaries and competing in the market of either a few or a great many  countries. In the pr- ocess of exploring these issues, we will introduce  a numbere of core concepts.  The chap- ter includes section of market expansion, types of franchising, the benefits of buying a frnachise, acquisition, one method of valuaton end etc.