Marketing Ethics in Creative Industry : an Exploration Study
DOI:
https://doi.org/10.14738/abr.610.5097Keywords:
creative idustry, marketing ethics, propositionsAbstract
This study focuses on the problems of business practices in the creative industry in terms of business ethics. This study is a qualitative exploratory study. Problems in this study include how are the practices of business ethics in the creative industry in Indonesia, what are the factors that were the antecedent of business ethics in the creative industry in Indonesia, how ethics business impact on consumer behavior in purchasing decisions of the creative industry in Java,Indonesia.
The study was conducted with indept interview on 18 entrepreneurs in the creative industry. The results of this study are 3 propositions which are the relevancy between the antecedentt variables and the consequences of the implementation of marketing ethics.
References
. Belak Jernej and Milfelnee, Borut, (2011) formal and formal institutional measures of Business Ethics Implementation at different stages of entrepreneurial life cycle, Acta Polyetchnica Hungarica, Vol 8 number 1 year 2011 pp105 -122
. Begley, PT and Stefkovich J (2007), Integrating values and ethics into post-education teaching for leadership development, principals, concepts and strategies, Journal of Educational Administration Vol 45 pp 398 -412
. Chaouachi, Sawssen and Kaouther Saied, 2012, Perceived deception in advertising. Journal of Marketing research & Case studies
. Chen, JS And Hanvanich S, 2002, how loyalty is customer knowledge affect affect is formed, journal of service research vol 5 number 2pp 113-125
. Darda, DM and Premananto, G, 2015 The Effect of Perceive Deception and Company Credibility on Attitudes and Intentions of Someone to Participate in Lottery Prizes, Theory and Applied Management Journal,
. Denzin, Norman & Lincoln, Yvonna (2000) Handbook of Qualitative Research , Sage
. Ghillyer, Andrew, 2014, Business Ethics Now, Mc Grow Hill, New York
. Honeycutt, Earl D, Glassmen Myron, Zulgerder, Michael (2001, Determinants of Ethical behavior: A study of Autosales people. Journal of Bisiness ethics 32, pp 69-72
. Kotler P, KellermKevin Lane (2012), Marketing Management 14th edition, Pearson education Inc
. Mahmood, S (2008) Corporate governance and business ethics for SMEs in developing countries: Chalanges and way forward
. Malhotra, Naresh (2007), Marketing Research an applied Orientation , Peorson education Inc, New Jersey
. Nguyen and Biderman, (2008), studying ethical Judgment and Behavioral Intentions using structural Equation Evidence from the Multidimensional Ethics Scale, Journal of Business Ethics vol 83 pp 627 – 640
. Schwarts Marks and Weber, james, (2006) A business ethics National index , Measuring Business Ethics Activity around the world, Business and Society vol 45 no 3 pp 382 - 405
. Tsalikis, Jdan Lassar, Walfried, 2009, Measuring Consumer Perceptions of Business Ethical Behavior in two Muslim countries, Ethics pp journal of Business 91-98
. Uma Sekaran (2003), Research Methods for Business , John Wiley and Son
. Zikmund, Wiliam (2010), Business research Methods , Thomson
