The Significance of Franchise

Authors

  • Branislav Djordjevic

DOI:

https://doi.org/10.14738/abr.32.612

Abstract

Any company that aspires in industry must think in terms of global, not domestic market leadership.This chapter focuses on frnachise or expanding beyond  domestic bou- ndaries and competing in the market of either a few or a great many  countries. In the pr- ocess of exploring these issues, we will introduce  a numbere of core concepts.  The chap- ter includes section of market expansion, types of franchising, the benefits of buying a frnachise, acquisition, one method of valuaton end etc.

Key words: market expansion, franchise ,sussess, shaping franchising, acquisiti- on, end so far.    

References

Barbara Rudolph, “Franshising is BIG Business for Small Business” Your Compa-

ny, Spring 1992, p. 44.

Echo M. Carrett, “Job Creation” Inc., December 1993, 151.

Lynn Beresford, “New Horizons”, Franchise and Business Opportunities 1996. p.

Dan Fost and Susan Mitchell,”Small Stores with Big Names”, American Demog-

raphics, November 1992, p. 52.

Meg Whittemore, “Changes Ahead for Franchising”, Nation’s Business, June

, p. 29.

Rudolph “Franchising is BIG Business”, p. 46.

Jacqelun Lunn, “Franchise Advantage”, Entrepreneur, February 1995, p. 132.

Echo M. Garett,”Reenginering the Franchise” Inc.,December 993, p. 148.

Stores with Big Names”, American Demographics, November 1992, p. 52.

A. Bakr Ibrahim. "Is Franchising the Answer to Small Business Failure Rate? An

Empirical Study," Journal of Small Business & Entrepreneurship 3(2).

Alex Konigsber, Presentation made at Opportunities Canada conference, Toro-

nto,1986.

Robert Maynard, “Why Franchisers Look Abroad”, Nation’s Business, October

, pp.65-72

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Published

2015-04-26

How to Cite

Djordjevic, B. (2015). The Significance of Franchise. Archives of Business Research, 3(2). https://doi.org/10.14738/abr.32.612