The Effect of Country of Origin on Brand Image, Perceived Quality, and Purchase Intention of Excavator for Limestone Quarry in East Java Indonesia
DOI:
https://doi.org/10.14738/abr.712.7483Keywords:
Country of Origin, Brand Image, Perceived Quality, Purchase Intentions, Heavy Equipment and Limestone QuarryAbstract
Heavy equipment manufacturers in several countries use a technology to get optimum production. By doing so, they can make the operational cost more efficient. Indonesia, East Java province especially, has geologically abundant non-metallic mineral reserves, one of which is lime stone. Mostly of the consumers who use heavy equipment in the quarry mining industry are looking for the types and heavy equipment suitable for excavated material applications. It also includes perception of the overall quality of a product, to create an image with the value of a brand that can strengthen the effect on purchase intention. This study investigated the effect of the country of origin on brand image, perceived of quality for purchase intention of the hydraulic excavator consumers. This study used the responses of 59 respondents selected based on purposive sampling in a number of regions in East Java province that have non-metallic mineral distribution, namely limestone. The results show that the country of origin has a significant effect on brand image and perceived quality on the purchase intention. In addition to this, it was found that brand image positively and significantly affect the perceived quality and purchase intention. It also provides evidence that manufacture companies from the country of origin should be aware and to set up brand image and perceived quality product to make a brand image. By doing so, the consumers will increase their purchase intention to buy hydraulic excavators, operated at lime stone quarry in East Java province.
References
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[2]Aaker, D. 1997. Manajemen Ekuitas Merek. Alih bahasa: Aris Ananda. Cetakan Pertama. Jakarta: Mitra Utama.
[3]Aaker, D. 2014. Building Strong Brands. Alih bahasa Baderi. Jakarta: Bumi. Aksara.
[4]Agrawal, J., and Kamakura, W.A. (1999), Country of Origin: A Competitive Advantage?. International Journal of Research in Marketing, 16(4): 255–267.
[5]Ahmed, Z. U, J. P. Johnson, C. P. Ling, and T. W. Fang, A. K. Hui. 2002. Country-ofOrigin and Brand Effects on Consumers’ Evaluations of Cruise Lines. International Marketing Review, 19 (2/3): 279-323.
[6]Badri, M.A., Davis, D. &Davis, D. 2000. Operation strategy, environment uncertainty, and performance: a path analytic model of industries in developing country. International Journal of Management Science, 28, 155-173.
[7]Ball, Donald A. , Wendell H. McCulloc Jr, Paul L. Frantz, J. Michael Geringer, Michael S. Minor. 2005. International Business: Bisnis Internasional, Tantangan Persaingan Global. Alih Bahasa: Syahrizal Noor. Jakarta: Salemba Empat.
[8]Bhakar, Dr. S. S, Shailja Bhakar, dan Shilpa Bhakar. 2013. Relationship Between Country of Origin, Brand Image and Customer Purchase Intention. Far East Journal of Psychology and Business. Vol. 10 No. 2: 25-47.
[9]Demirbag, M., Tatoglu, E., Tekinkus, M. and Zaim, S. 2006. An Analysis of The Relationship Between TQM Implementation and Organizational Performance: Evidence from Turkish SMEs. Journal of Manufacturing Technology Management, Vol. 17, No. 6: 829-47.
[10]Fischer, N.K., A. Diamantopoulos, dan K. Oldenkotte. 2012. Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay. American Marketing Association, Vol. 20, No. 1, pp. 19–41.
[11]Garvin, A. David. 1984. Competing on Eight Dimensions of Quality. Havard Business Review: November Issue.
[12]Grewal, Dhruv and Levy, Michael. 2008. Marketing. New York: The McGraw-Hill Companies.
[13]Humdiana. 2005. Analisis Elemen-elemen Brand Equity Produk Rokok Merek Djarum Black. Journal of Marketing Management, Vol.12, No.1
[14]Jaffe, Eugene D. and Israel D. Nebenzahl. 2001. National Image & Competitive Advantage: The Teory and Practice of Country of Origin Effect. Denmark: Copenhagen BusinessSchool Press.
[15]Keller, Kevin L. 2013. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fourth Edition Harlow, English: Pearson Education Inc.
[16]Kim, S.J., Y.K. Choi, K.H. Kim, dan H. Liu. 2015. Country of origin and brand image influences on perceptions of online game quality. Journal of Consumer Behaviour, 14: 389–398.
[17]Kim, N., E. Chun, dan E. Ko. 2017. Country of origin effects on brand image, brand evaluation, and purchase intention: a closer look at Seoul, New York, and Paris fashion collection. International Marketing Review, Vol. 34 Iss 2, Permanent link to this document: http://dx.doi.org/10.1108/IMR-03-2015-0071
[18]Kotler, Phillip. 2000. Manajemen Pemasaran di Indonesia: Analisis Perencanaan, Implementasi, dan Pengendalian. Alih Bahasa: A.B. Susanto. Jakarta: Salemba Empat.
[19]Kotler, Phillip dan Kevin Lane Keller. 2012. Manajemen Pemasaran. Edisi 13. Jilid 2. Alih Bahasa: Bob Sabran. Jakarta: Penerbit Erlangga.
[20]Kurniawan, H.A., F. Indriani. 2018. Pengaruh product knowledge, perceived quality, perceived risk, dan perceived value terhadap purchase intention. Diponegoro Journal of Management, Volume 7, Nomor 4, Halaman 1-13.
[21]Lai, Huiwen, Susan, Chun 2004. The determinants of bilateral trade. Canadian Journal of Economics/ Revue canadienne d'économique Volume 37, Issue2 Pages 459-483
[22]Laroche, Michel, Nicolas Papadopoulos, Louise A. Heslop, dan Mehdi Mourali. 2005. The influence of country image structure on consumer of foreign products. International Marketing Review. Vol. 22 No. 1: 96-115.
[23]Li, C.P. 2017. Effects of Brand Image, Perceived Price, Perceived Quality, and Perceived Value on the Purchase Intention towards Sports and Tourism Products of the 2016 Taichung International Travel Fair. The Journal of International Management Studies, Volume 12 Number 2, hal. 97-107.
[24]Listiana, Erna. 2012. Pengaruh Country of Origin terhadap Perceived Quality dengan Moderasi Etnosentris Konsumen. Jurnal Administrasi Bisnis. Vol.8, No.1: 21–47.
[25]Lomboan, L.K. 2017. Aanalysis the influence of perceived quality, perceived price and perceived value on consumer purchase intention. Jurnal Berkala Ilmiah Efisiensi, Volume 17 No. 01, hal. 100-112.
[26]Magdalena, S. 2004, Studi Mengenai Pengembangan Minat Beli Merek Eekstensi: Studi Kasus Produk Merek Sharp di Surabaya: Jurnal Sains Pemasaran Indonesia Vol 4 no 4 desember 2004 hal 243 266
[27]Matoati, R., dan S.P. Syahlani. 2017. The Role of Involvement as a Moderating Variable in a Country of Origin Study. Gadjah Mada International Journal of Business. Vol. 19, No. 1: 19-34.
[28]McBride J. Brad Inscha Gary S., 2004. The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct: Journal of Business Research 57 (2004) 256 – 265
[29]Melisa, H. Susanto, dan Amelia. 2018. Analisis Faktor-Faktor yang Mempengaruhi Purchase Intention. Jurnal GEMA AKTUALITA, Vol. 3 No. 2,
[30]Permana, Magyar Slamet. 2013. Pengaruh Countryof Origin, Brand Image dan Persepsi Kualitas terhadap Intensi Pembelian pada Merek. Skripsi, Universitas Kristen Satya Wacana Salatiga.
[31]Payne , Adrian and Holt, Sue . 2001. Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing. British Journal of Management, Vol.12, 159–182
[32]Pradipta, D. (2012). Pengaruh Citra Merek (Brand Image) Terhadap Loyalitas Konsumen Produk Oli Pelumas PT Pertamina (PERSERO) Enduro 4T di Makasar. Universitas Hasanudin, Makasar (publish).
[33]Ratri, Lutiary Eka. 2007. Hubungan Antara Citra Merek (Brand Image) Operator Seluler dengan Loyalitas Merek (Brand Loyalty) Pada Mahasiswa Pengguna Telepon Seluler di Fakultas Ekonomi Reguler Universitas Diponegoro Semarang. Semarang: Fakultas Psikologi Universitas Diponegoro.
[34]Rizan, M., B. Saidani, dan Y. Sari. 2012. Pengaruh Brand Image dan Brand Trust Terhadap Brand Loyalty Teh Botol Sosro. Jurnal Riset Manajemen Sains Indoneisa, Vol. 3, No. 1, pp. 1-17.
[35]Rosyidi, Syaiko. 2009. Analisis Pengaruh Brand, Country of Design dan Country of Assembly Pada Persepsi Kualitas dan Niat Beli. Jurnal Potensio. Volume 11, No 1: 10-33.
[36]Saleem, A., A. Ghafar, M. Ibrahim, M. Yousuf, dan N. Ahmed. Product Perceived Quality and Purchase Intention with Consumer Satisfaction. Global Journal of Management and Business Research: E Marketing, Volume 15 Issue 1.
[37]Sangadji, Etta M. dan Sopiah. 2013. Perilaku Konsumen: Pendekatan Praktis. Yogyakarta: CV Andi Offset
[38]Saputri, S.M., dan Kurniawati. 2015. Pengaruh perceived quality dan perceived value terhadap purchase intention. Seminar Nasional Cendekiawan 2015.
[39]Schiffman, Leon G, dan Leslie Lazar Kanuk. 2007.Consumer Behavior. New Jersey: PrenticeHall.
[40]Simamora, Bilson. 2003. Aura Merek. Jakarta: PT Gramedia Pustaka Utama.
[41]Simamora, Henry. 2014. Manajemen Sumber Daya Manusia. Yogyakarta: Bagian Penerbitan Sekolah Tinggi Ilmu Ekonomi YKPN
[42]Sinrungtam, Wasana. 2013. Impact of Country of Origin Dimensions on Purchase Intention of Eco Car. International Journal of Businessand Management. Vol. 8, No. 11: 51-62.
[43]Sitinjak, Tony, Tumpal. J.R.S. (2005). Pengaruh Citra Merek Dan Sikap Merek Terhadap Ekuitas Merek. Jurnal Ekonomi Perusahaan. Volume 12 No 2. Halaman 166-180.
[44] Thakor, M. V and C. S. Kohli. 1996. “Brand Origin: Conceptualization and Review,” Journal of Consumer Marketing 13 (3).
[45] B. G. Pacheco. 1997. “Foreign Branding and Its Effects on Product Perceptions and Attitudes: A Replication and Extension in a Multicultural Setting,” Journal of Marketing. Canada Winter (2007): 15-29.
[46]Tjiptono, F. 2005. Pemasaran Jasa. Malang: Bayumedia Publising.
[47]Wang, Ya-Hui dan Tsai, Cing-Fen Tsai. 2014. The relationship between brand image and purchase intention: evidence from award winning mutual funds. The International Journal of Business and Finance Research, Vol. 8, No. 2, page. 27-40.
[48]Yasin, N.M, Noor, M.n and Mohamad, O. 2007. Does Image Of Country of Origin Matter To Brand Equity?. Journal of Product & Brand Management,16/1 (2007) 38-48.
[49]Zahid, W., dan O. Dastane. 2016. Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults towards Global Smartphone Brands. Asean Marketing Journal. Vol.VIII - No. 1, hal. 66-84
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Published
2019-12-14
How to Cite
Pacanto Prabowo, P. (2019). The Effect of Country of Origin on Brand Image, Perceived Quality, and Purchase Intention of Excavator for Limestone Quarry in East Java Indonesia. Archives of Business Research, 7(12), 83–98. https://doi.org/10.14738/abr.712.7483
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