The Impact of Logic of Marketing Research on Marketing ROI: Theoretical Analysis and Empirical Investigation
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https://doi.org/10.14738/abr.81.7663Abstract
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2020-01-20
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Kortam, W. ., & Gad, G. . (2020). The Impact of Logic of Marketing Research on Marketing ROI: Theoretical Analysis and Empirical Investigation. Archives of Business Research, 8(1), 152–162. https://doi.org/10.14738/abr.81.7663
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