Understanding Egyptians’ Green Consumerism: An Exploratory Investigation
DOI:
https://doi.org/10.14738/abr.82.7851Keywords:
Green Consumerism; Green Strategies; Egyptian Marketers; Eco purchaseAbstract
This study contributes to the literature of Egyptian green consumerism as minimum empirical investigations that relate to this scope of research have been conducted in Egypt, especially with the younger consumers. The objective of this research is to investigate young Egyptian consumers’ purchasing intention towards plastic recycled products for the purpose of providing guidelines to Egyptian companies pursuing eco consumers. Based on the outcomes of the empirical investigation, survey results showed that there is a relationship between price, labelling and intention to purchase recycled products, while no relation was found between awareness and intention to purchase. The paper proposes valuable recommendations for Egyptian marketers to adopt green strategies.
References
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[42]. Sauvé, S., Bernard, S., & Sloan, P. (2016). Environmental sciences, sustainable development and circular economy: Alternative concepts for trans-disciplinary research. Environmental Development, 17, 48-56.
[43]. Malhotra, N., Hall, J., Shaw, M., & Oppenheim, P. (2013). Marketing research: An applied orientation. Pearson Education.
[2]. Moore, Z. E., & Patton, D. (2019). Risk assessment tools for the prevention of pressure ulcers. Cochrane Database of Systematic Reviews, (1).
[3]. Gaur, Jighyasu et al., (2015). Drivers of consumer purchase intentions for remanufactured products A study of Indian consumers relocated to the USA. Qualitative Market Research: An International Journal Vol. 18 No. 1, 2015 pp. 30-47.
[4]. Sun, Y., Wang, S., Li, J., Zhao, D., & Fan, J. (2017). Understanding consumers’ intention to use plastic bags: using an extended theory of planned behaviour model. Natural Hazards, 89(3), 1327-1342. doi: 10.1007/s11069-017-3022-0
[5]. Colhoun, H., & Prescott-Clarke, P. (1994). Health Survey for England 1994: a survey carried out on behalf of the Department of Health. HMSO.
[6]. Sun, Y., Wang, S., Li, J., Zhao, D., & Fan, J. (2017). Understanding consumers’ intention to use plastic bags: using an extended theory of planned behaviour model. Natural Hazards, 89(3), 1327-1342. doi: 10.1007/s11069-017-3022-0.
[7]. Sun, Y., Wang, S., Li, J., Zhao, D., & Fan, J. (2017). Understanding consumers’ intention to use plastic bags: using an extended theory of planned behaviour model. Natural Hazards, 89(3), 1327-1342. doi: 10.1007/s11069-017-3022-0.
[8]. Ajzen I (1991) The theory of planned behavior. Organ Behav Hum Decis Process 50(2):179–211 Ramayah T, Lee JWC, Lim S (2012) Sustaining the environment through recycling: an empirical study. J Environ Manag 102:141–14.
[9]. Ajzen, I., & Fishbein, M. (1975). A Bayesian analysis of attribution processes. Psychological bulletin, 82(2), 261
[10]. Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1988). The theory of reasoned action: A meta-analysis of past research with recommendations for modifications and future research. Journal of consumer research, 15(3), 325-343.
[11]. Schlegelmilch, B. B., Bohlen, G. M., & Diamantopoulos, A. (1996). The link between green purchasing decisions and measures of environmental consciousness. European journal of marketing.
[12]. Sønderskov, K. M., & Daugbjerg, C. (2011). The state and consumer confidence in eco-labeling: organic labeling in Denmark, Sweden, The United Kingdom and The United States. Agriculture and human values, 28(4), 507-517.
[13]. Atkinson, L., & Rosenthal, S. (2014). Signaling the green sell: The influence of eco-label source, argument specificity, and product involvement on consumer trust. Journal of Advertising, 43(1), 33-45.
[14]. Sønderskov, K. M., & Daugbjerg, C. (2011). The state and consumer confidence in eco-labeling: organic labeling in Denmark, Sweden, The United Kingdom and The United States. Agriculture and human values, 28(4), 507-517.
[15]. Harms, R., Marinakis, Y., & Walsh, S. T. (2015). Lean startup for materials ventures and other science-based ventures: under what conditions is it useful?. Translational materials research, 2(3), 035001.
[16]. Martinho, G., Pires, A., Portela, G., & Fonseca, M. (2015). Factors affecting consumers’ choices concerning sustainable packaging during product purchase and recycling. Resources, Conservation and Recycling, 103, 58-68.
[17]. Atkinson, L., & Rosenthal, S. (2014). Signaling the green sell: The influence of eco-label source, argument specificity, and product involvement on consumer trust. Journal of Advertising, 43(1), 33-45
[18]. Sønderskov, K. M., & Daugbjerg, C. (2011). The state and consumer confidence in eco-labeling: organic labeling in Denmark, Sweden, The United Kingdom and The United States. Agriculture and human values, 28(4), 507-517.
[19]. Morwitz, V. G., Steckel, J. H., & Gupta, A. (2007). When do purchase intentions predict sales?. International Journal of Forecasting, 23(3), 347-364.
[20]. Magnier, L., Mugge, R., & Schoormans, J. (2019). Turning ocean garbage into products–Consumers’ evaluations of products made of recycled ocean plastic. Journal of cleaner production, 215, 84-98.
[21]. Yeow, P., Dean, A., & Tucker, D. (2013). Bags for Life: The Embedding of Ethical Consumerism. Journal Of Business Ethics, 125(1), 87-99. doi: 10.1007/s10551-013-1900-2
[22]. Yeow, P., Dean, A., & Tucker, D. (2013). Bags for Life: The Embedding of Ethical Consumerism. Journal Of Business Ethics, 125(1), 87-99. doi: 10.1007/s10551-013-1900-2
[23]. Ramayah, T., Lee, J. W. C., & Lim, S. (2012). Sustaining the environment through recycling: An empirical study. Journal of environmental management, 102, 141-147.
[24]. Sun, Y., Wang, S., Li, J., Zhao, D., & Fan, J. (2017). Understanding consumers’ intention to use plastic bags: using an extended theory of planned behaviour model. Natural Hazards, 89(3), 1327-1342. doi: 10.1007/s11069-017-3022-0
[25]. Sun, Y., Wang, S., Li, J., Zhao, D., & Fan, J. (2017). Understanding consumers’ intention to use plastic bags: using an extended theory of planned behaviour model. Natural Hazards, 89(3), 1327-1342. doi: 10.1007/s11069-017-3022-0
[26]. Oyedele, L. O., Ajayi, S. O., & Kadiri, K. O. (2014). Use of recycled products in UK construction industry: An empirical investigation into critical impediments and strategies for improvement. Resources, Conservation and Recycling, 93, 23-31
[27]. Orset, C., Barret, N., & Lemaire, A. (2017). How consumers of plastic water bottles are responding to environmental policies?. Waste Management, 61, 13-27. doi: 10.1016/j.wasman.2016.12.034
[28]. Orset, C., Barret, N., & Lemaire, A. (2017). How consumers of plastic water bottles are responding to environmental policies?. Waste Management, 61, 13-27. doi: 10.1016/j.wasman.2016.12.034
[29]. Orset, C., Barret, N., & Lemaire, A. (2017). How consumers of plastic water bottles are responding to environmental policies?. Waste Management, 61, 13-27. doi: 10.1016/j.wasman.2016.12.034
[30]. Hopewell, Jefferson, et al. “Plastics Recycling: Challenges and Opportunities.” Philosophical Transactions: Biological Sciences, vol. 364, no. 1526, 2009, pp. 2115–2126. JSTOR, www.jstor.org/stable/40485985.
[31]. Hopewell, Jefferson, et al. “Plastics Recycling: Challenges and Opportunities.” Philosophical Transactions: Biological Sciences, vol. 364, no. 1526, 2009, pp. 2115–2126. JSTOR, www.jstor.org/stable/40485985.
[32]. Orset, C., Barret, N., & Lemaire, A. (2017). How consumers of plastic water bottles are responding to environmental policies?. Waste Management, 61, 13-27. doi: 10.1016/j.wasman.2016.12.034
[33]. Bennett, M., & James, P. (Eds.). (1998). The green bottom line : Environmental accounting for management: current practice and future trends. Retrieved from https://ebookcentral.proquest.com
[34]. Bennett, M., & James, P. (Eds.). (1998). The green bottom line : Environmental accounting for management: current practice and future trends. Retrieved from https://ebookcentral.proquest.com
[35]. Zettler, E. R., Mincer, T. J., & Amaral-Zettler, L. A. (2013). Life in the “plastisphere”: microbial communities on plastic marine debris. Environmental science & technology, 47(13), 7137-7146.
[36]. Derraik, J. G. (2002). The pollution of the marine environment by plastic debris: a review. Marine pollution bulletin, 44(9), 842-852.
[37]. Betts, K. (2008). Why small plastic particles may pose a big problem in the oceans.
[38]. Ocean Conservancy, 2015. International Coastal Cleanup 2015 Report.
[39]. Adopt a Beach Program, 2015. Litter Report: Raw Data From Great Lakes Beach Cleanups. (Cigar tip percentage calculated by Jill Bartolotta, Ohio Sea Grant College Program and The Ohio State University Extension, May 19, 2016).
[40]. Bartolotta, J. F., & Hardy, S. D. (2018, February). Barriers and benefits to desired behaviors for single use plastic items in northeast Ohio's Lake Erie basin. Retrieved from https://www.sciencedirect.com/science/article/pii/S0025326X17310706.
[41]. Bartolotta, J. F., & Hardy, S. D. (2018, February). Barriers and benefits to desired behaviors for single use plastic items in northeast Ohio's Lake Erie basin. Retrieved from https://www.sciencedirect.com/science/article/pii/S0025326X17310706.
[42]. Sauvé, S., Bernard, S., & Sloan, P. (2016). Environmental sciences, sustainable development and circular economy: Alternative concepts for trans-disciplinary research. Environmental Development, 17, 48-56.
[43]. Malhotra, N., Hall, J., Shaw, M., & Oppenheim, P. (2013). Marketing research: An applied orientation. Pearson Education.
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Published
2020-02-27
How to Cite
AL-Sahouly, I. (2020). Understanding Egyptians’ Green Consumerism: An Exploratory Investigation. Archives of Business Research, 8(2), 122–133. https://doi.org/10.14738/abr.82.7851
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