The impact of internet communities through the electronic word of mouth

Authors

DOI:

https://doi.org/10.14738/abr.87.8810

Keywords:

internet communities, electronic word of mouth, consumer behavior

Abstract

In this new technological era there have been new innovative methods which made their appearance and enabled marketers to have a more direct and intimate contact with customers using techniques beyond personal selling, advertising and sales promotion. This study has tried to explain the behaviour of internet community members in a variety of aspects imprinting behavioural levels on buying behaviour, socialization and trust mentality.

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Published

2020-08-08

How to Cite

Samanta, I., & Papageorgiou, K. (2020). The impact of internet communities through the electronic word of mouth. Archives of Business Research, 8(7), 455–466. https://doi.org/10.14738/abr.87.8810