Consumer Behavior with Social Media Introduction to the Study
DOI:
https://doi.org/10.14738/abr.31.905Abstract
Normally, people are rely on trust and familiarity as the primary way to reduce social uncertainty. In term of e-commerce, nature of business is unfamiliar with customer and one-time purchase. It is not interaction process. Therefore, people sometimes are entrusted to them.
Among Asian people, familiarity is the primary concern of our culture. People behavior is tending to believe in whatever their familiar person says. That why many direct approach to consumers. Online also can use this trust to do e-commerce since there are some room for merchants can do on some website.
Hence, social media come to play as important role on connecting people together through online. We can give definition to social media as group of application that use among the specific categories by characteristics, collaborative projects, blogs, social networking site, content communicates, virtual game, etc.
Finally, we come to analyze the factors why people in Thailand especially in Bangkok use purchase the products through social media and trigger how to use this one as good pieces of work for business.
Keywords: Social Media, People behavior, e-commerce, People behavior, online, website
References
Reference
Churchill, G. A. and Surprenant, C. (1982) An investigation into the determinants of customer satisfaction, Journal of Marketing Research, 9 (November), pp 491-504
Engel, Blackwell, and Kollat (1978) Consumer Behavior Hinsdale, IL: Dryden Pr.
Engel, J.F., Blackwell, R.D. & Miniard, P.W. (1987) Consumer Behaviour: 5th ed, The Dryden Press, USA.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
Granger E. Westberg (2004), Good Grief by Granger E. Westberg, Augsburg Fortress, Publishers
James F. Engel, David T. Kollat, Roger D. Blackwell (1973) Consumer Behavior: Holt,Rinehart and Winston of Canada
Kotler & Armstrong (1999) Principles of Marketing Upper Saddle River, NJ:Prentice Hall International
McNeal (1982) Consumer Behavior: An Integrative Approach Boston : Little, Brown
Olshavsky and Miller (1972) Consumer Expectations Product Performance and Percieved Product Quality: (Journal of marketing research), vol IX (Feb 1972), pp. 19-21.
Oliver, R.L. and Desarbo, W.S.(1988). Response Determinants in Satisfaction Judgement. Journal of Consumer Research, 14 (March), 495-507.
Philips Kotler (1997) Marketing management: Analysis, planning, implementation, and control, Prentice Hall (Upper Saddle River, NJ)
Schnaars (1991) Marketing Strategiy, A Customer-Driven Approach New York: The Free Pr.
Serirat (1994) Marketing Strategies and Marketing Management Bangkok : Pathana
Suksa Pr Schiffman & Kanuk (1994) Consumer Behavior London : Prentice-Hall International
Wayne D. Hoyer, Deborah J. Maclnnis (1997), Consumer Behavior, Fifth Edition: South-Western, USA
(http://www.consumerpsychologist.com/intro_Consumer_Behavior.html)
(http://webtrends.about.com/od/web20/a/social-media.htm).
(http://www.sciencedirect.com/science/article/pii/S0007681309001232)